Employer Branding EXP Conference 2025

How to Activate Your EVP Through Social Media

Social media brings your EVP to life by sharing real stories, employee voices, and brand culture, attracting talent through authentic, engaging content.

Ultimate Employee Generated Content Guide

Here's a familiar scene: You're on a small employer branding team. Hiring managers are requesting flyers, job ads, radio spots, and even billboards, but you don't have time! This playbook has you covered!

Crafting Job Advertisements That Convert Qualified Applicants

Jessica Benjamin, speaker at Employer Branding EXP, explains her methods for writing job ads that entice candidates to apply. Here essential job ad tips include writing with clarity and perks, but not endless lists. Her job description tips show how to add real value, remove bias, and streamline applications for a smoother, more appealing hiring experience.

Why Being Real Beats Being Perfect in Recruitment

Chasing the "perfect candidate" image? Stop. Data shows authenticity trumps perfection in today's job market. Be real—quirks and all—to stand out and find better fit.

How to Create an Employee Influencer Program

Find your Ferris Bueller! Launch an employee influencer program: set goals, pick platforms, empower teams, and measure success. Keep it authentic!