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Does your Glassdoor rating matter? Yes. It does. Job seekers, employees, and former employees can leave a review of your organization, and no matter how much you try to flood Glassdoor with positive reviews, there is an algorithm designed to balance out those "positive" reviews with the real ones.
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Job-hugging may look like stability, but it hides disengagement. Strong employer branding turns fear into growth and keeps talent thriving.
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Here's a familiar scene: You're on a small employer branding team. Hiring managers are requesting flyers, job ads, radio spots, and even billboards, but you don't have time! This playbook has you covered!
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Chasing the "perfect candidate" image? Stop. Data shows authenticity trumps perfection in today's job market. Be real—quirks and all—to stand out and find better fit.
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Find your Ferris Bueller! Launch an employee influencer program: set goals, pick platforms, empower teams, and measure success. Keep it authentic!
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