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The Employer Branding EXP Workshop + EXP Event Topics
We all have challenges with our employer branding program and campaigns. It's time to embrace new strategies and tactics from industry leaders who know how to tackle them. Time to share. Time to learn. Time to grow. Time to act. Here are the workshops and sessions addressing today's and tomorrow's challenges.
Maximizing EB ROI
Employer branders need to measure and optimize the impact of branding efforts.
The EBP EXP ROI covers:
- Workshop on KPI development and analytics tool.
- Group brainstorming to identify metrics that align with specific organizational goals.
Building Authentic Employer Branding
Don't join the "fake" company culture. Discover how to align internal culture with external messaging.
Authentic EB Workshop + Session:
- Breakout sessions for analyzing gaps between employer promises and actual employee experiences.
- Strategies for maintaining brand authenticity even during operational shifts..
Scaling Employer Branding with Limited Resources
Learn how lean teams maximize their impact with constrained budgets.
Perfect for those on tight budgets:
- Prioritization exercises using the PESO model (Paid, Earned, Shared, Owned).
- Tailored strategies for smaller teams.
The above workshops and sessions are just a few of the 2025 offerings. If you'd like to attend a workshop or sponsor one, let us know!
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